Cookie Policy

Effective Date: July 9, 2026

This Cookie Policy explains how Uobo Canada Inc. ("Company," "we," "us," or "our"), a corporation incorporated under the laws of Ontario, Canada, with its registered office in London, Ontario, operating the DealerMate product, uses cookies and similar tracking technologies when you visit our website at www.dealermate.ca (the "Website"). This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information generally.

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the owners of the site. Cookies may be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them.

2. How We Use Cookies

We use cookies and similar tracking technologies (e.g., web beacons, pixels, and local storage) for the following purposes:

  • Strictly Necessary Cookies: Required for the Website to function properly, such as enabling core functionality and security. These cannot be disabled without affecting how the Website operates.
  • Analytics and Performance Cookies: Help us understand how visitors interact with the Website, such as which pages are visited, how long visitors stay, and how visitors navigate and engage with the Website. We use Google Tag Manager, Google Analytics (GA4), and Microsoft Clarity for this purpose.
    • Microsoft Clarity may record session activity, including mouse movement, clicks, scrolling, and page interactions (session replay and heatmaps), to help us understand and improve the usability of the Website.
  • Advertising and Marketing Cookies: Used to deliver advertising that is more relevant to you and to measure the effectiveness of our marketing campaigns. We use the Meta Pixel for this purpose.
  • Functionality Cookies: Support features such as our live AI voice widget, which is provided through our third-party vendor, Vapi.

3. Third-Party Cookies

Some cookies are placed by third parties on our behalf, including Google (Google Tag Manager and Google Analytics), Microsoft (Clarity), Meta (Meta Pixel), and Vapi. These third parties may use cookies, web beacons, and similar technologies to collect information about your use of the Website and other websites, and to provide analytics and advertising services. These third parties' use of cookies is governed by their own privacy and cookie policies, which we encourage you to review.

4. Your Cookie Choices

You can control and manage cookies in several ways:

  • Browser Settings: Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Instructions for managing cookies can typically be found in your browser's "Settings" or "Preferences" menu.
  • Opting Out of Analytics and Advertising: You may opt out of certain third-party analytics and advertising cookies directly through the relevant provider (e.g., Google Analytics opt-out tools, Meta ad preferences).

Please note that if you disable or refuse cookies, some parts of the Website may become inaccessible or may not function properly.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Effective Date" above. We encourage you to review this Cookie Policy periodically.

6. Governing Law

This Cookie Policy is governed by the laws of the Province of Ontario, Canada, and applicable federal laws of Canada.

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

DealerMate, a product of Uobo Canada Inc. Email: support@uobo.ca Website: www.dealermate.ca

Last Updated July 09 2026